Our Passion Is Enhancing Your Beauty
You are BEAUTIFUL! All we do is provide you with easy to use products to enhance what you already have. We love how different colors & shades can compliment your features.
How We Got Started
Nazarr was started by South Asian moms who have an extreme passion for makeup, specifically eye shadows. Their aha moment came when friends wished there was one palette with all the classic colors that complemented Indian skin tones. They asked and we delivered!
In 2019 Nazarr officially decided to take the plunge and start the process of formulating eyeshadow colors & textures. Our decision to root our brand in tradition & culture was given push-back by many people, some from our own community. We were told not to incorporate our language or images into our brand, so did we have some hesitations in not listening? Absolutely! But we knew we had to be true to ourselves. We wanted to show other startups that they can be proud of who they are, where they come from and embrace their culture.
With heightened nerves we officially launched our website on April 30th, 2019 with the creation of The Classic Palette; a unique patent pending palette design with 18 highly pigmented colors. We immediately received an overwhelming positive response which assured us even further that we had made the right decision in pursuing our passion. Since then we were approached by many different brands & influencers applauding the use of culture into our brand.
Nazarr is more than a beauty brand, we have become a community that focuses on inclusiveness & diversity in the beauty industry. Culture is deeply rooted in our brand mission. Our community is proud of its roots, and we want you to be proud of yours!